{"id":37150,"date":"2025-07-04T09:19:14","date_gmt":"2025-07-04T07:19:14","guid":{"rendered":"https:\/\/iasagora.com\/burberry\/"},"modified":"2026-04-09T12:08:44","modified_gmt":"2026-04-09T10:08:44","slug":"burberry","status":"publish","type":"page","link":"https:\/\/iasagora.com\/en\/burberry\/","title":{"rendered":"Burberry Goddess: fragrance concept creation"},"content":{"rendered":"\t\t
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Burberry Goddess<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"iasagora\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Burberry\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Issues :<\/h6>

How do you crack the concept of a new women’s fragrance? <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Accompaniment :<\/h6>

A mission structured around a one-day creative workshop with an illustrator, preceded by two strategic creative framing sessions and a prework on Pinterest, designed to open up imaginations and feed inspiration upstream. A commando operation: preparation, animation and delivery in less than 2 weeks!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Impact:<\/h6>

– Emergence and formalization of 4 illustrated concepts (through the following stages: insights, personae, imaginary journey…)
– The selected concept served as a solid foundation for communication, with very satisfactory business results worldwide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tD\u00e9couvrir tous nos m\u00e9tiers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\tEXPLORE THE PROJECT\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/h3>\r\n\r\n
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Text<\/p><\/div>\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Burberry Goddess Issues : How do you crack the concept of a new women’s fragrance? Accompaniment : A mission structured around a one-day creative workshop with an illustrator, preceded by two strategic creative framing sessions and a prework on Pinterest, designed to open up imaginations and feed inspiration upstream. A commando operation: preparation, animation and […]<\/p>\n","protected":false},"author":20,"featured_media":35365,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"folder":[],"class_list":["post-37150","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nWomen\u2019s Fragrance Concept Creation | iasagora<\/title>\n<meta name=\"description\" content=\"Burberry Goddess: From concept to global success. Discover how iasagora co-created the fragrance's image through a creative commando workshop in less than two weeks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iasagora.com\/en\/burberry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burberry Goddess: fragrance concept creation\" \/>\n<meta property=\"og:description\" content=\"Burberry Goddess: From concept to global success. 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