{"id":37190,"date":"2025-07-04T09:37:49","date_gmt":"2025-07-04T07:37:49","guid":{"rendered":"https:\/\/iasagora.com\/lancome\/"},"modified":"2026-02-26T15:50:11","modified_gmt":"2026-02-26T14:50:11","slug":"lancome","status":"publish","type":"page","link":"https:\/\/iasagora.com\/en\/lancome\/","title":{"rendered":"Lanc\u00f4me: Boosting Launch Creativity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"37190\" class=\"elementor elementor-37190 elementor-35644\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3b5a1eec e-flex e-con-boxed e-con e-parent\" data-id=\"3b5a1eec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:10,&quot;end&quot;:100}},&quot;background_motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e8d3d20 animated-slow exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3e8d3d20\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:8}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Lanc\u00f4me<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-79986381 e-con-full e-flex e-con e-parent\" data-id=\"79986381\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.6,&quot;sizes&quot;:[]},&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc31601 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"6cc31601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"56\" src=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-de-papier-bordure-haute-iasagora-720x56.png\" class=\"attachment-large size-large wp-image-33674\" alt=\"iasagora high border paper tear-off\" srcset=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-de-papier-bordure-haute-iasagora-720x56.png 720w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-de-papier-bordure-haute-iasagora-384x30.png 384w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-de-papier-bordure-haute-iasagora-150x12.png 150w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-de-papier-bordure-haute-iasagora-768x60.png 768w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-de-papier-bordure-haute-iasagora-1536x120.png 1536w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-de-papier-bordure-haute-iasagora-2048x161.png 2048w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9be9931 e-flex e-con-boxed e-con e-child\" data-id=\"9be9931\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f86805f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"5f86805f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/07\/Lancome.png\" class=\"attachment-large size-large wp-image-35428\" alt=\"Logo Lanc\u00f4me - Paris: Formations Action\" srcset=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/07\/Lancome.png 300w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/07\/Lancome-150x84.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5422bb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e5422bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Issues :<\/h6><p>How do you give a local marketing team the keys to boosting their operational creativity in product launches, while at the same time cracking concrete leads on a topical business case?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a5eba18 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3a5eba18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Accompaniment :<\/h6><p>A 2-day highlight, at the crossroads of training, business and team building&#8230; The team acquired tools and methods that they applied live to their subject, in order to: creatively appropriate a product brief drawn up by the international team, empathetically integrate insights specific to the local target, develop a structuring mix strategy for the launch, and turn it into a 360\u00b0 action plan. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45a7bf22 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"45a7bf22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Impact:<\/h6><p>&#8211; An &#8220;empowered&#8221; team, who have rediscovered the creative pleasure of the marketing profession<br>&#8211; New creative reflexes have taken root<br>&#8211; A more than successful launch for G\u00e9nifique, positioned as a scientific and emotional benchmark in the world of anti-aging skincare, with a roll-out based on 6 key levers: immersive training for beauty consultants, scientific events with emblematic figures, PR &amp; digital tools (teasers, e-cards, interactive emails), sensorial experiences at the point of sale, immersive pop-up stores around the Utopian Beauty universe, a community and ambassador strategy supported by the &#8220;Grandes dames of Beauty&#8221; and the creation of micro-communities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ef49b8 elementor-align-right exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-global elementor-global-33715 elementor-widget-button\" data-id=\"52ef49b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/iasagora.com\/nos-metiers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir tous nos m\u00e9tiers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lanc\u00f4me Issues : How do you give a local marketing team the keys to boosting their operational creativity in product launches, while at the same time cracking concrete leads on a topical business case? Accompaniment : A 2-day highlight, at the crossroads of training, business and team building&#8230; The team acquired tools and methods that [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":35479,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"folder":[],"class_list":["post-37190","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lanc\u00f4me: Boosting Launch Creativity | iasagora<\/title>\n<meta name=\"description\" content=\"2-day workshop to boost marketing creativity and build a 360\u00b0 product launch plan. 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