{"id":38487,"date":"2025-11-18T13:48:07","date_gmt":"2025-11-18T12:48:07","guid":{"rendered":"https:\/\/iasagora.com\/sensitive-writing-of-concepts-training-action\/"},"modified":"2026-03-03T16:34:46","modified_gmt":"2026-03-03T15:34:46","slug":"sensitive-writing-of-concepts-training-action","status":"publish","type":"page","link":"https:\/\/iasagora.com\/en\/sensitive-writing-of-concepts-training-action\/","title":{"rendered":"SENSITIVE WRITING OF CONCEPTS &#8211; TRAINING-ACTION"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"38487\" class=\"elementor elementor-38487 elementor-38204\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4d750254 e-flex e-con-boxed e-con e-parent\" data-id=\"4d750254\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-54325b3c e-flex e-con-boxed e-con e-parent\" data-id=\"54325b3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43a61428 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"43a61428\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">training-action: <br>sensitive writing of concepts<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-42630b30 e-con-full e-flex e-con e-parent\" data-id=\"42630b30\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;motion_fx_range&quot;:&quot;page&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e90627f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"7e90627f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2250\" height=\"91\" src=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin.png\" class=\"attachment-full size-full wp-image-34089\" alt=\"D\u00e9chirure haut fine\" srcset=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin.png 2250w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-384x16.png 384w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-720x29.png 720w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-150x6.png 150w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-768x31.png 768w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-1536x62.png 1536w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-2048x83.png 2048w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-75189707 e-flex e-con-boxed e-con e-child\" data-id=\"75189707\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e7364ee exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4e7364ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> <\/p><p><strong>2.5 days of training to integrate a methodology for structuring and writing touching, impactful concepts with strong emotional resonance.<\/strong><\/p><p>This course is offered on an in-company basis (using only employees from your organization, and based on your real-life cases), ideally face-to-face, with a sequence of 3 modules spread over a month (1 day + 1 day + 0.5 day \/ with inter-session work).<\/p><p> <\/p><p><strong>LEARNING OBJECTIVES :<\/strong><\/p><p>&#8211; Learn how to strategically and creatively frame a challenge aimed at imagining a new concept<\/p><p>&#8211; Assimilate a method and techniques for generating conceptual ideas with a rich imagination<\/p><p>&#8211; Developing and structuring concepts with a sensitive approach to formalization<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3818c553 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3818c553\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2250\" height=\"91\" src=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin.png\" class=\"attachment-full size-full wp-image-34087\" alt=\"D\u00e9chirure bas fine\" srcset=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin.png 2250w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-384x16.png 384w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-720x29.png 720w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-150x6.png 150w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-768x31.png 768w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-1536x62.png 1536w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-2048x83.png 2048w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6b776346 e-flex e-con-boxed e-con e-parent\" data-id=\"6b776346\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa96c14 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fa96c14\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHO SHOULD ATTEND?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3f229067 e-con-full e-flex e-con e-parent\" data-id=\"3f229067\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-126e3db2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"126e3db2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2250\" height=\"91\" src=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin.png\" class=\"attachment-full size-full wp-image-34089\" alt=\"D\u00e9chirure haut fine\" srcset=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin.png 2250w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-384x16.png 384w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-720x29.png 720w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-150x6.png 150w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-768x31.png 768w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-1536x62.png 1536w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-2048x83.png 2048w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-30c7ee03 e-flex e-con-boxed e-con e-child\" data-id=\"30c7ee03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cac9081 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6cac9081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Participant profile:<\/strong> managers and project team members involved in the exploration, discovery and development of new solutions and concepts, whether aimed at consumers\/end-users or internal customers.<\/li><\/ul><p> <\/p><ul><li><strong>Pre-requisites:<\/strong> no particular knowledge required; if all or part of the training takes place remotely, a suitable physical and technical environment is required (individual computer with webcam, broadband Internet, quiet area).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b8ec4a5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4b8ec4a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2250\" height=\"91\" src=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin.png\" class=\"attachment-full size-full wp-image-34087\" alt=\"D\u00e9chirure bas fine\" srcset=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin.png 2250w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-384x16.png 384w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-720x29.png 720w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-150x6.png 150w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-768x31.png 768w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-1536x62.png 1536w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-2048x83.png 2048w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-23d233e e-flex e-con-boxed e-con e-parent\" data-id=\"23d233e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-590e4d3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"590e4d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THEORETICAL AND METHODOLOGICAL FOUNDATIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8338532 e-con-full e-flex e-con e-parent\" data-id=\"8338532\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e496e2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4e496e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2250\" height=\"91\" src=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin.png\" class=\"attachment-full size-full wp-image-34089\" alt=\"D\u00e9chirure haut fine\" srcset=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin.png 2250w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-384x16.png 384w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-720x29.png 720w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-150x6.png 150w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-768x31.png 768w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-1536x62.png 1536w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-2048x83.png 2048w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0884058 e-flex e-con-boxed e-con e-child\" data-id=\"0884058\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73d4766 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"73d4766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> <\/p><p>In a world saturated with information and proposals, and marked by a chronic lack of time, <strong>a concept only makes an impression if it touches the heart<\/strong>. <strong>Mastering sensitive concept writing means acquiring the keys to giving an idea the emotional resonance and depth it needs to convince<\/strong> both internal decision-makers and the audience for which it is intended.<\/p><p>That&#8217;s why we&#8217;ve designed this training course, <strong>based on sensitive creativity and the art of bringing rational and emotional fields together <\/strong>in a structured, iterative approach.<\/p><p><strong>Operational and fully equipped<\/strong>, this training course enables you to express your imagination, intuitions and sensations and encapsulate them in nuanced, subtle and impactful concepts.<\/p><p>The teachings of this training can be implemented both in person and remotely.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38cbb75 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"38cbb75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1795\" height=\"1942\" src=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/11\/EcritureSensibleConceptsSchemaIasagora.jpg\" class=\"attachment-full size-full wp-image-38486\" alt=\"Sch\u00e9ma illustrant les 3 niveaux d&#039;abstraction et le r\u00f4le de la cr\u00e9ativit\u00e9 sensible dans la structuration de concepts | iasagora\" srcset=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/11\/EcritureSensibleConceptsSchemaIasagora.jpg 1795w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/11\/EcritureSensibleConceptsSchemaIasagora-355x384.jpg 355w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/11\/EcritureSensibleConceptsSchemaIasagora-665x720.jpg 665w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/11\/EcritureSensibleConceptsSchemaIasagora-139x150.jpg 139w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/11\/EcritureSensibleConceptsSchemaIasagora-768x831.jpg 768w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/11\/EcritureSensibleConceptsSchemaIasagora-1420x1536.jpg 1420w\" sizes=\"(max-width: 1795px) 100vw, 1795px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d789755 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d789755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2250\" height=\"91\" src=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin.png\" class=\"attachment-full size-full wp-image-34087\" alt=\"D\u00e9chirure bas fine\" srcset=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin.png 2250w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-384x16.png 384w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-720x29.png 720w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-150x6.png 150w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-768x31.png 768w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-1536x62.png 1536w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-2048x83.png 2048w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-74d2c8a e-flex e-con-boxed e-con e-parent\" data-id=\"74d2c8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b986d73 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b986d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE PROGRAM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bf6b90b e-con-full e-flex e-con e-parent\" data-id=\"bf6b90b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f925e4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3f925e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2250\" height=\"91\" src=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin.png\" class=\"attachment-full size-full wp-image-34089\" alt=\"D\u00e9chirure haut fine\" srcset=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin.png 2250w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-384x16.png 384w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-720x29.png 720w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-150x6.png 150w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-768x31.png 768w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-1536x62.png 1536w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-2048x83.png 2048w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-009973d e-flex e-con-boxed e-con e-child\" data-id=\"009973d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfa45dc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dfa45dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> <\/p><p><b>An experiential training course to discover and appropriate a method, techniques and tools&#8230; to bring out and formalize rich and touching concepts.<\/b><\/p><p> <\/p><p><strong>MODULE N\u00b01 :<\/strong><\/p><p>&#8211; Introducing and setting up the teaching dynamic<\/p><p>&#8211; Discover or recall the different components of a concept: insight, promise, reasons to believe, rational and emotional benefits.<\/p><p>&#8211; Step back from the links between sensitive creativity and concept structuring<\/p><p>&#8211; Case study: using various sensitive creativity techniques to express feelings and emotions  <\/p><p>&#8211; Co-construction of the strategic and creative framework for the &#8220;red thread&#8221; subject (pedagogical frame and application to a real case)<\/p><p>&#8211; Launch of inter-sessional work<\/p><p> <\/p><p><strong>MODULE N\u00b02 :<\/strong><\/p><p>&#8211; Sharing the results of inter-session work<\/p><p>&#8211; Reinforcing big ideas with sensitive creativity techniques (pedagogical frame and case study)<\/p><p>&#8211; Structuring big ideas in the form of V1 concepts (pedagogical frame and case study)<\/p><p>&#8211; Empathic iteration of concepts (pedagogical frame and application to &#8220;red thread&#8221; case)<\/p><p>&#8211; Launch of inter-sessional work<\/p><p> <\/p><p><strong>MODULE N\u00b03 :<\/strong><\/p><p>&#8211; Sharing the results of inter-session work<\/p><p>&#8211; Preparing and carrying out an empathic experimentation session (pedagogical frame and application on the &#8220;fil rouge&#8221; case)<\/p><p>&#8211; Capitalization<\/p><p>&#8211; Take a step back from the lessons learned during training, and draw up an action plan to implement them.<\/p><p> <\/p><p><strong>A possible complementary element, depending on your challenges: <\/strong>integrating generative AI as a sparring partner in sensitive concept writing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c392943 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"c392943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2250\" height=\"91\" src=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin.png\" class=\"attachment-full size-full wp-image-34087\" alt=\"D\u00e9chirure bas fine\" srcset=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin.png 2250w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-384x16.png 384w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-720x29.png 720w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-150x6.png 150w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-768x31.png 768w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-1536x62.png 1536w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-2048x83.png 2048w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-48a8994 e-flex e-con-boxed e-con e-parent\" data-id=\"48a8994\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb528e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6eb528e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHAT DO THE TRAINEES AND COMPANIES WHO HAVE ENTRUSTED US WITH THIS MODULE HAVE TO SAY?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b430ca4 e-con-full e-flex e-con e-parent\" data-id=\"b430ca4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63f78b2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"63f78b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2250\" height=\"91\" src=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin.png\" class=\"attachment-full size-full wp-image-34089\" alt=\"D\u00e9chirure haut fine\" srcset=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin.png 2250w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-384x16.png 384w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-720x29.png 720w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-150x6.png 150w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-768x31.png 768w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-1536x62.png 1536w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-2048x83.png 2048w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-efebfc7 e-flex e-con-boxed e-con e-child\" data-id=\"efebfc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54d9b3b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"54d9b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Satisfaction rate: <\/b>95%.<\/p><p><b>Recommendation rate: <\/b>95%<b>. <\/b><\/p><p><b>Some verbatims&#8230;<br><\/b>&#8221; A training course that enabled us to go beyond the rational in writing our concepts, and explore new imaginary territories as well as more original and touching ways of expressing them.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0565a37 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"0565a37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2250\" height=\"91\" src=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin.png\" class=\"attachment-full size-full wp-image-34087\" alt=\"D\u00e9chirure bas fine\" srcset=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin.png 2250w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-384x16.png 384w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-720x29.png 720w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-150x6.png 150w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-768x31.png 768w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-1536x62.png 1536w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-2048x83.png 2048w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-160a41cf e-flex e-con-boxed e-con e-parent\" data-id=\"160a41cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b23e430 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b23e430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PRACTICAL INFORMATION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-10186274 e-con-full e-flex e-con e-parent\" data-id=\"10186274\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e6b5935 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"5e6b5935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2250\" height=\"91\" src=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin.png\" class=\"attachment-full size-full wp-image-34089\" alt=\"D\u00e9chirure haut fine\" srcset=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin.png 2250w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-384x16.png 384w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-720x29.png 720w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-150x6.png 150w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-768x31.png 768w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-1536x62.png 1536w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-haut-fin-2048x83.png 2048w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-da08a72 e-flex e-con-boxed e-con e-child\" data-id=\"da08a72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-192adfa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"192adfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>DATES AND VENUES : <\/b><a href=\"mailto:ecrire@iasagora.com\">contact us<\/a><\/p><p><b>METHODS <\/b><b>ASSESSMENT<\/b><\/p><p>For each training objective, trainees are asked to complete a questionnaire designed to determine the knowledge\/skills they have acquired, those they are in the process of acquiring, and those they still need to acquire. Assessment is also based on the situational scenarios proposed during training.<\/p><p><b>TRAINERS<\/b><\/p><p>For maximum pedagogy, all our training courses are delivered by trainers who live and practice the approaches they transmit on a daily basis <br \/>. Find out more <a href=\"https:\/\/iasagora.com\/en\/our-team\/\">here<\/a>.<\/p><p>PERSONS WITH DISABILITIES<\/p><p>Don&#8217;t hesitate to contact us: together we&#8217;ll explore your specific needs and the levers to ensure that your training project is appropriate.<\/p><p>PRICES AND FINANCE<\/p><p>&#8211; The training course lasts 18h, and includes access to our tools.<\/p><p>&#8211; Please contact us for a customized quote (prices vary according to the number of employees to be trained and the level of adaptation to your specific needs).<\/p><p>&#8211; Optional: coaching and post-training follow-up (customized quote to suit your needs)<\/p><p>&#8211; ias.agora is a Datadocked and Qualiopi-certified training organization (national reference framework on the quality of actions contributing to skills development). All our training courses are financially eligible. Learn more <a href=\"https:\/\/iasagora.com\/en\/financing-training\/\">here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-794a500e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"794a500e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2250\" height=\"91\" src=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin.png\" class=\"attachment-full size-full wp-image-34087\" alt=\"D\u00e9chirure bas fine\" srcset=\"https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin.png 2250w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-384x16.png 384w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-720x29.png 720w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-150x6.png 150w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-768x31.png 768w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-1536x62.png 1536w, https:\/\/iasagora.com\/wp-content\/uploads\/2025\/06\/dechirure-sur-mesure-bas-fin-2048x83.png 2048w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-56033415 e-flex e-con-boxed e-con e-parent\" data-id=\"56033415\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73dac89 elementor-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"73dac89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/iasagora.com\/en\/financing-training\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DISCOVER OUR APPROACH TO TRAINING<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad7c8e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1ad7c8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Information and data on this page updated on 07\/07\/2025.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>training-action: sensitive writing of concepts 2.5 days of training to integrate a methodology for structuring and writing touching, impactful concepts with strong emotional resonance. This course is offered on an in-company basis (using only employees from your organization, and based on your real-life cases), ideally face-to-face, with a sequence of 3 modules spread over a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":38461,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"folder":[],"class_list":["post-38487","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SENSITIVE WRITING OF CONCEPTS - TRAINING-ACTION | iasagora<\/title>\n<meta name=\"description\" content=\"2.5-day training to master sensitive concept writing. 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