Serenity watch
Issues :
How do you stage a product and its world in an immersive way, while telling a sensitive and engaging story? Here, the challenge was clear: provoke emotion through contact with a simple screen, thanks to an experience that blends design, interaction and visual storytelling.Accompaniment :
On iPad Pro, we designed an immersive , empathetic viewer , enabling fluid, intuitive navigation from zone of interest to zone of interest.
The user explores by touch, as in the image: each gesture reveals a new facet of the product universe.
We scripted the navigation, creating a rich visual universe and freely reinterpreting several watch models to stimulate the imagination.
Impact:
The experience is sensory, autonomous and captivating
– Fluid navigation + immersive zoom = an almost hypnotic effect
– Genuine product enhancement, in a world that appeals to the emotions
– Easy to deploy, high quality on iPad Pro
The result? You no longer look at a watch, you enter its universe…