Focus on one of our projects
Issues :
What kind of digital experience would complement the iconic Le Monde d’Hermès magazine, to help people discover the world of Hermès?
Accompaniment :
Co-design of this experience with the editor-in-chief of the historic magazine Le Monde d’Hermès and his team: an imaginary world scripting the magazine’s content in a multi-explorer virtual universe. This universe takes the form of a miniverse offering a gamified immersive journey, in line with the Hermès DNA.
Impact:
– A contribution to the brand’s events strategy, through a new touchpoint
– Strengthened links between the brand and its community, with an extension between physical encounters via the kiosk, and the immersive experience
– Renewed appropriation of editorial content and podcasts.