Focus on one of our projects
Issues :
How do you crack the concept of a new women’s fragrance?
Accompaniment :
A mission structured around a one-day creative workshop with an illustrator, preceded by two strategic creative framing sessions and a prework on Pinterest, designed to open up imaginations and feed inspiration upstream. A commando operation: preparation, animation and delivery in less than 2 weeks!
Impact:
– Emergence and formalization of 4 illustrated concepts (through the following stages: insights, personae, imaginary journey…)
– The selected concept served as a solid foundation for communication, with very satisfactory business results worldwide.