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CONSUMER CENTRICITY augmented
Sharpen consumer knowledge and make it shine, for a strengthened co-design culture and true actionability in projects
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We support interactions between teams and their clients, promote the adoption of learnings, and convert data into creative stimuli, or Augmented Personas (customized AI*) to sense and feel consumers' needs, motivations, and perceptions.
Tailor-made interventions with different levels of immersion...
3 signature supports :
#quali’augmenté
The richness of qualitative research is fully harnessed through a rational and sensitive appropriation workshop.
#DTxQuali
A hybrid method that combines the agility of Design Thinking with the depth of qualitative research, to merge understanding and action!
#X’périmentation
Active immersion of teams in the experiences or reactions of consumers, through supervised conducting of interviews.
A personalized conversational AI, fed by a set of study reports and potentially embodied in an immersive environment (setting + avatar). Teams can thus question, and explore the universe of a target in a much more touching, creative, and immersive manner. Concretely, this takes the form of an intelligent chatbot in Teams, or an interactive avatar navigating through a relevant scene. The personas truly come to life; teams can interact with them through natural conversations and question-and-answer sessions.
To change the world through the eyes of consumers…
*This commentary has been translated from French to English
