Focus on one of our projects
Issues :
How do you reinvent an iconic brand piece?
Accompaniment :
The first step was to immerse the team in the world of the brand’s customers, with consumers connected to their homes to feed a design thinking process, and help product ideas emerge.
Product development then began in sprints, punctuated by experimentation with the prioritized target group.
Impact:
– Boosted customer empathy, leading to the construction of structuring personae for the brand
– Increased collaboration between CMI teams and Product Management
– And even the launch of a capsule co-created with Gen Z consumers