Focus on one of our projects
Issues :
How do you give a local marketing team the keys to boosting their operational creativity in product launches, while at the same time cracking concrete leads on a topical business case?
Accompaniment :
A 2-day highlight, at the crossroads of training, business and team building… The team acquired tools and methods that they applied live to their subject, in order to: creatively appropriate a product brief drawn up by the international team, empathetically integrate insights specific to the local target, develop a structuring mix strategy for the launch, and turn it into a 360° action plan.
Impact:
– An “empowered” team, who have rediscovered the creative pleasure of the marketing profession
– New creative reflexes have taken root
– A more than successful launch for Génifique, positioned as a scientific and emotional benchmark in the world of anti-aging skincare, with a roll-out based on 6 key levers: immersive training for beauty consultants, scientific events with emblematic figures, PR & digital tools (teasers, e-cards, interactive emails), sensorial experiences at the point of sale, immersive pop-up stores around the Utopian Beauty universe, a community and ambassador strategy supported by the “Grandes dames of Beauty” and the creation of micro-communities.