action training:
design thinking
A 2-day training course to familiarize yourself with an innovation method centered on people and the end customer, enabling the emergence and development of value-creating projects.
This module is offered on an in-company basis (using only employees from your organization, and based on your own case studies), with several possible sequences (2 continuous days, 2X1 day, etc.).
LEARNING OBJECTIVES :
– Understanding the design thinking process
– Practice and acquire techniques specific to each stage of design thinking
– Integrate the key levers of creativity and design thinking in terms of posture
– Take a step back from your practices and enrich them through design thinking
WHO SHOULD ATTEND?
- Participant profile: managers and project team members involved in the exploration, discovery and development of new solutions and concepts, whether aimed at consumers/end-users or internal customers.
- Prerequisites: no special knowledge required.
THEORETICAL AND METHODOLOGICAL FOUNDATIONS
In a complex and uncertain world, we are convinced that innovations, those “impertinences that meet their market”, are the fruit of three complementary factors: being customer-centric, because it’s the understanding of insights and uses that creates value; acting quickly to bring ideas to life, because prototypes enable us to gather rich and enlightened feedback; learning and iterating, because it’s by adjusting that we develop the most appropriate solutions.
That’s why we’ve designed this course, which combines the Stanford D.School model with a powerful opening to the imaginary.
Inspiring, intuitive and well-equipped, this training course teaches you how to observe, brainstorm, prototype, pitch and gather feedback, so you can come up with new ideas that resonate with your targets’ aspirations.
The teachings of this training can be implemented both in person and remotely.
THE PROGRAM
An experiential and trainingto familiarize yourself with an innovation method centered on people and end-customers, enabling the emergence and development of value-creating projects.
– Introducing and setting up the teaching dynamic
– Overview and “mise en bouche”: theoretical approach to design thinking, examples of use, and key concepts
– Key postures: creative breathing (divergence/convergence) and consumer centricity
– Fictional case and/or real case: practice of design thinking and various creative techniques associated with each stage of the process
– Take a step back from your daily life, and draw up an action plan
Possible additional elements, depending on your needs:
– The new perspectives offered by generative AI to boost the practice of design thinking (uses, tips & tricks)
– Co-creation between in-house teams and consumers (consumer connect to detect insights and experimentation to develop possible solutions)
– Opening up to the pillars of agility
WHAT DO THE TRAINEES AND COMPANIES WHO HAVE ENTRUSTED US WITH THIS MODULE HAVE TO SAY?
Overall satisfaction rate: 96
Satisfaction rate with…
– Pedagogical approach: 91.5
– The training team: 100%.
Recommendation rate: 100%.
Some verbatims…
– “A super constructive and invigorating course!” V.M., Marketing Manager
– A fast-paced, pedagogical and always didactic event with a friendly approach” C.B., Marketing Manager
– Top! Concrete and lively” P.C., Head of VM & Retail Design
– A team that is available, listens and is pragmatic about our needs” I.R., Human Resources
PRACTICAL INFORMATION
DATES AND VENUES : contact us
METHODS ASSESSMENT
For each training objective, trainees are asked to complete a questionnaire designed to determine the knowledge/skills they have acquired, those they are in the process of acquiring, and those they still need to acquire. Assessment is also based on the situational scenarios proposed during training.
TRAINERS
For maximum pedagogy, all our training courses are delivered by trainers who live and practice the approaches they transmit on a daily basis
. Find out more here.
PERSONS WITH DISABILITIES
Don’t hesitate to contact us: together we’ll explore your specific needs and the levers to ensure that your training project is appropriate.
PRICES AND FINANCE
– The course lasts 14 hours, and includes access to our tools.
– Please contact us for a customized quote (prices vary according to the number of employees to be trained and the level of adaptation to your specific needs).
– Optional: coaching and post-training follow-up (customized quote to suit your needs)
– ias.agora is a Datadocked and Qualiopi-certified training organization (national reference framework on the quality of actions contributing to skills development). All our training courses are financially eligible. Learn more here.
Information and data on this page updated on 07/07/2025.