IMAGINE TRAINING

— CREA COIN DE TABLE

12 hours of training to master a concentration of methods and tools developed over the years to successfully conduct your internal express creativity sessions.

This module can be organized within companies (with only your organization’s employees and real cases) or between companies.

It can be offered remotely and/or in person, with several possible sequences (1.5 continuous days, 3×0.5 days, etc.), or, a new feature, in an immersive learning version, experienced exclusively in our real-time 3D miniverse!

Discover the video below: Stéphane Ely presents the Imagine training!

WHAT IS IT?

A pragmatic and operational training to master a concentration of methods and tools developed over the years to successfully conduct your creative workshops.

Based on Creative Problem Solving, it encapsulates a powerful opening to the imagination while resolutely orienting it towards concrete production and rapid deployment.

Intuitive, spontaneous, and fully equipped, this training is suited to facilitating groups of 2 to 8 people in short and effective sessions.

The teachings of this training can be implemented both in person and remotely.

WHY?

In a complex and rapidly changing digital world, teams need to develop their ability to continuously produce many new solutions together to meet the challenges they face, both within the company’s organization and in their markets.

At the end of this training, you will be able to:

  • Propel an evolution of individual and collective creative postures
  • Strengthen a supportive context of collective letting go
  • Bring out powerful collective intelligence

Our robust methodology is complemented by a comprehensive set of tools. Together, they structure your sessions and install the key skills necessary for innovative and effective co-creations.

FOR WHOM?

Managers, and project team members – marketing, digital, R&I, HR, operations… – are involved in exploring, discovering, and developing new solutions and concepts, whether intended for your end users or internal clients.

No pre-requisites are required.

THE METHOD

An approach based on :

  • The robust CPS (Creative Problem Solving) process, is particularly powerful thanks to its intuitive and versatile dimension.
  • A new creative engine – called sensitive – allowing to go further in imagination compared to usual dynamic techniques like brainstorming.
  • Situational exercises and experiments on concrete cases, to master the creative posture and different techniques. Theory is reduced to its simplest expression, in favor of a pedagogical mix combining application, observation, and feedback among participants.

THE BENEFITS

At the end of the training, participants will be autonomous to:

  • Clarify the core of the problem
  • Master the process steps
  • Design a creative search session
  • Mobilize participants in ‘table corner’ mode
  • Create a creative climate
  • Guide the group to transform ideas into concepts and solutions
  • Bounce, decenter, open imagination, diverge and converge in sessions… and permanently!

TOOLS

A box to support the process: the créa.box© deploys around twenty techniques offering different creative detours, simple and powerful. The perfect support to pace and diversify your working groups.

All the equipment you need in a practical transport box

The “physical” créa.box© is accompanied by a “digital” créa.box©: a website offering educational videos of the different techniques to deepen your know-how over time.

TRAINING PROGRAM

Objectives :

  • Integrate the fundamental concepts of creative innovation
  • Understand the stakes related to the creative climate and know how to set it up
  • Acquire a structured creativity method to generate innovation ideas
  • Assimilate techniques and master tools specific to each stage of the method, practicing their application on concrete fictional cases: exploring the creative challenge, generating ideas, transforming ideas into solutions


Techniques studied :

  • 5 questions
  • Formulating the creative challenge
  • Brain post-it
  • Forced connections
  • Reverse brainstorming
  • Sparks and groupings (conceptual and thematic)
  • Cluster enrichment
  • Ice breakers


Complementary techniques studied :

  • Carte mentale
  • Images projectives
  • Imaginary journey
  • CHOP


All our training sessions can be extended with individual support according to your needs and topics.

YOUR TEAM OF TRAINERS

Clotilde Lacambre_ias.agora

CLOTILDE LACAMBRE

trained in creativity with Guy Aznar, Stéphane Ely, and at the Université Paris-Descartes.

She holds a Master’s degree in Consulting and Socio-economic Studies.

She is a certified holacracy coach, SAFe 4 Agilist, and Appreciative Inquiry practitioner. Founding member of ias.agora, Project Director and partner at elycorp. (consulting in creativity, innovation, and brand strategy), which she joined 10 years ago, as a trainer for the “Animation de la Créativité” Certificate of Specialization issued by the CNAM (Conservatoire National des Arts et Métiers).

She is also a member of Créafrance (the French association for the development of creativity in France).

Stéphane Ely_iasagora

STÉPHANE ELY

was trained in creativity in France with Guy Aznar and in the United States

with CPSI (Creative Problem Solving Institute), where he is certified in ICL (Integrating Creative Leadership) and Doing Design Thinking.

He is a certified Holacracy coach. Founding member of ias.agora, Founder of elycorp. (consulting in creativity, innovation, and brand strategy), former member of the board of Créa-Université (delivering the first University Certificate of Creativity in France), leader at Créa Conference (Sestri) and CPSI (USA), former President of the French Association for the Development of Creativity: www.crea-france.com. He is co-author – with Guy Aznar – of the book La posture sensible dans le processus de création des idées (Créa-Université, 2011).

Baptiste Talandier_iasagora

BAPTISTE TALANDIER

was trained in creativity in France with Stéphane Ely, Clotilde Lacambre, and Todd Lubart.

He holds a Master II Research degree in Economics and Psychology (Paris-Descartes and Panthéon-Sorbonne Universities). He is a certified ScrumMaster (ScrumAlliance), SAFe 4 Agilist (Scaled Agile), and Holacracy Practitioner (iGi Partners).

A member of ias.agora, he joined elycorp. in 2017. As Project Manager, he is involved in monitoring and supporting teams, particularly by piloting facilitation and training programs.

HÉLÈNE LUONG

was trained in creativity by Créa-Université, from which she is certified. She holds a Master Pro in semiotics and a Master’s degree in science and technology. She is a certified Holacracy practitioner.

Passionate about brands, Hélène has been carrying out qualitative research for over 25 years, helping marketing teams with their positioning and communication strategies.

A founding member of ias.agora, she works on consulting, research, and training projects.

PRACTICAL INFORMATION

DATES AND VENUES

EVALUATION METHODS

For each training objective, trainees are asked to answer a questionnaire designed to determine the knowledge/skills they have acquired, those that are in the process of acquiring or those still to be acquired. Assessment is also based on the situational scenarios proposed during training.

PEOPLE WITH DISABILITIES

Don’t hesitate to contact us: together we’ll explore your specific needs and the levers to ensure that your training project is appropriate.

RATES AND FINANCING

The training includes 12 hours and includes access to our tools.

  • Inter-company training: €1,200 excl. tax (€100 excl. tax/hour)
    Preferential rates for simultaneous individual registrations for several courses (-15% on 2nd registration, -25% on 3rd registration).
  • In-company training: please contact us for a customized quote (prices vary according to the number of employees to be trained and the level of adaptation to your specific challenges).
  • Optional: coaching and post-training follow-up (customized quote to suit your needs)

    ias.agora is a Datadocked and Qualiopi-certified training organization (national reference framework on the quality of actions contributing to skills development). All our training courses are financially eligible.