12h de formation pour se familiariser avec une méthode d’innovation centrée sur l’humain et le client final, pour faire émerger et développer des projets source de valeur.

This module can be organized in-house (with only your organization’s employees and on your real cases) or as a cross-company training.

It can be offered remotely and/or in person, with several possible schedules (1.5 continuous days, 3×0.5 days, etc.)

Watch the video below: Hélène Luong presents the Innov’action training program!


Inspiring, intuitive, and well-equipped, this Design Thinking training allows you to learn how to observe, brainstorm, prototype, pitch, and gather feedback to propose innovations that resonate with your target audiences’ aspirations.

Combining the Stanford D.School model with a powerful openness to imagination, this approach is profoundly empathetic.

The teachings of this training can be implemented both in person and remotely.


In a complex and uncertain world, we are convinced that innovations—those audacious ideas that find their market—are the result of three complementary factors:

  • Being customer-centered, because understanding insights (both functional and emotional) and usage allows for creating value

  • Act quickly to bring ideas to life, because prototypes allow for collecting valuable and insightful feedback

  • Learn and iterate, because it is through adjustment and adaptation that the most accurate solutions are developed.


Members of project teams—marketing, digital, R&I, HR, operations— involved in exploring, discovering, and developing new solutions and concepts, whether intended for your end-users or internal clients.

This Design Thinking course has no prerequisites.


  • A structured and replicable Design Thinking process that is quickly mastered.

  • The power of empathy, and a new creative enginesaid sensible—allows for a deeper exploration of imagination and richer client feedback in response to a prototype.

  • A significant emphasis on practical application, to experiment from different perspectives with empathetic and Maker postures by working on concrete cases. Theory is minimized in favor of a pedagogical mix combining practical application, observation, and feedback among participants.


Once you have acquired the Design Thinking method and the appropriate tools, you will be able to :

  • Supporting a Design Thinking process and mastering its stages
  • Conduct customer empathy interviews and identify insights to (re)connect with customers
  • Revisit your topicsby integrating customer insights
  • Choosing the right techniques at the right time to produce the maximum number of ideas
  • Co-constructing and prototyping as a team
  • Understand the importance of ” pivoting ” or redirecting your action based on customer feedback.


Abox to support the process: the© facilitates creativity and concept prototyping. The ideal Design Thinking tool for deploying prototyping on your projects.

The digital© accompanies the physical©. This website features instructional videos of the different animation techniques used during the ideation phase.


Objectives :

  • Discover and practice the Design Thinking process
  • Understanding the links between design thinking and ias.a sprints (agile and responsive innovation in action)
  • Learn specific creative techniques for each stage of Design Thinking: empathy, definition, ideation, prototyping, and experimentation

Techniques studied :

  • Formulating the creative challenge
  • Brain post-it
  • Forced connections
  • Journey map
  • Sparks and groupings (conceptual and thematic)
  • Prototyping
  • Experimentation and capitalization

Complementary techniques studied :

  • Conducting an empathic interview
  • Empathy map
  • Persona
  • Imaginary journey
  • CHOP

Techniques for ias.a sprints :

  • Iterative loop
  • Sprint logbook
  • Stories
  • Minimum Viable Product
  • Team self-organization techniques and visual management (Kanban, roles, and stand-up meetings)

All our training sessions can be extended with individual support based on your needs and topics.


Clotilde Lacambre_ias.agora


trained in creativity with Guy Aznar, Stéphane Ely, and at the Université Paris-Descartes.

She holds a Master’s degree in Consulting and Socio-economic Studies.

She is a certified holacracy coach, SAFe 4 Agilist, and Appreciative Inquiry practitioner. Founding member of ias.agora, Project Director and partner at elycorp. (consulting in creativity, innovation, and brand strategy), which she joined 10 years ago, as a trainer for the “Animation de la Créativité” Certificate of Specialization issued by the CNAM (Conservatoire National des Arts et Métiers).

She is also a member of Créafrance (the French association for the development of creativity in France).

Stéphane Ely_iasagora


trained in creativity in France and the United States with Guy Aznar.

With the CPSI (Creative Problem Solving Institute), from which he is ICL (Integrating Creative Leadership) and Doing Design Thinking certified.

He is a certified Holacracy coach. Founding member of ias.agora, Founder of elycorp.(creativity, innovation, and brand strategy consulting), former member of the board of Créa-Université (delivering the first University Certificate in Creativity in France), leader at Créa Conference (Sestri) and CPSI (USA), former President of the French association for the development of creativity:

He is co-author – with Guy Aznar – of the book La posture sensible dans le processus de création des idées (Créa-Université, 2011).


was trained in creativity by Créa-Université, from which she is certified. She holds a Master Pro in semiotics and a Master’s degree in science and technology. She is a certified Holacracy practitioner.

Passionate about brands, Hélène has been carrying out qualitative research for over 25 years, helping marketing teams with their positioning and communication strategies.

A founding member of ias.agora, she works on consulting, research, and training projects.

Baptiste Talandier_iasagora


trained in creativity in France with Stéphane Ely, Clotilde Lacambre, and Todd Lubart.

He holds a Master II Research degree in Economics and Psychology (Paris-Descartes and Panthéon-Sorbonne Universities). He is a certified ScrumMaster (ScrumAlliance), SAFe 4 Agilist (Scaled Agile), and Holacracy Practitioner (iGi Partners).

A member of ias.agora, he joined elycorp. in 2017. As Project Manager, he is involved in monitoring and supporting teams, in particular by piloting facilitation and training programs.




For each training objective, trainees are asked to answer a questionnaire designed to determine the knowledge/skills they have acquired, those that are in the process of acquiring or those still to be acquired. Assessment is also based on the situational scenarios proposed during training.


Don’t hesitate to contact us: together we’ll explore your specific needs and the levers to ensure that your training project is appropriate.


The course lasts 12 hours and includes access to our tools.

  • Inter-company training: €1,200 excl. tax (€100 excl. tax/hour)

Preferential rates for simultaneous individual registrations for several courses (-15% on 2nd registration, -25% on 3rd registration).

  • In-company training: please contact us for a customized quote (prices vary according to the number of employees to be trained and the level of adaptation to your specific challenges).
  • Optional: coaching and post-training follow-up (customized quote to suit your needs)

ias.agora is a Datadocked and Qualiopi-certified training organization
(national reference framework on the quality of actions contributing to skills development). All our training courses are financially eligible.