Focus on one of our projects
Challenge :
How can we approach a territory that is still taboo and little explored in marketing with accuracy, impact and sensitivity?
Accompaniment :
Six-month programme for a cross-functional team (Marketing, Communications, Digital, CMI) to boost empathy and consumer centricity through sprints (agile iterative cycles).
Impact:
– A better understanding of the target and structuring insights detected
– Key drivers defined for the website and activation campaign
– Engaging and convincing packaging messages, far from stigmatization or caricature.