Sense
Capture and interpret
Your teams have their intuitions. Your bespoke agents detect and synthesise signals continuously. To grasp what matters, at the right tempo.
iasagora · Architects of hybrid innovation · humans and AI
Transforming marketing roles and innovation
in the age of AI agents.
Your teams set the course with their intuition. The agents produce, with their power to inspire and their speed.
In practice
Your teams often have to trade speed against depth. They already use AI tools, but these pile up on top of one another without forming a coherent system.
Our answer: we start from your teams and your DNA, we bring in AI agents trained in our creative innovation methods, and together we refine them until they become yours.
More ideas explored, at the same pace. Your teams keep control, to create faster and decide better.
The new equation
Sense, design, decide: three augmented capabilities
Design
Imagine and differentiate
Your teams carry the vision. Your bespoke agents multiply the angles. For concepts that are both relevant and bold.
Decide
Choose and commit
Your teams arbitrate. Your bespoke agents illuminate the options and weigh the scenarios. To combine speed with depth of judgement.
Convictions developed in “La créativité hybride, la rencontre de l’IA et du sensible”, co-authored by Guy Aznar and Stéphane Ely, May 2026.
A twofold legitimacy
Twenty years of creativity. Four years of integrated AI.
From innovation consultancy to architects of hybrid innovation: our convictions do not change, they simply take a different form.
20years of creativityCosmetics, luxury, fashion, consumer goods, health and wellbeing: twenty years feeding the imagination of brands.
4years of integrated AIBrand system, role-specific agents, orchestrator: an established practice.
Two ways to work together
You build your own capability, or you delegate to us
Autonomy
Your teams stay in control,
your agents grow with you.
Support at three levels, all the way to full autonomy: Starter (4 to 6 weeks), Build (3 to 12 months), Expand (on demand).
Delegation
We drive, you approve.
A defined project or a subscription: concept and brand territory, brand guidelines, campaign and content, insights and market watch.
Your challenges, in context
What we hear most often
Nine situations faced by marketing and innovation teams, sorted by our three capabilities: sense, design, decide.
Sense
Market watch & intelligence
“My team has a good nose, but little time to follow everything that happens. The result: between the moment a signal appears and the moment we can do something with it, the lag is often too long.”
Customer insights
“The customer’s voice is more and more fragmented, consumers speak up on ten channels at once. I’d like to be sure I’m not missing a strong insight, about usage, need or opportunity…”
Trends
“We do see the trends, but in a world that keeps accelerating, I’d like to see what’s moving before it becomes visible to everyone.”
Design
Brand territory & platform
“Our brand has a soul, and my teams carry it very well. The day we hand the pen to AI, I’d like it to carry that soul too.”
Product innovation & new concepts
“We often have promising avenues and little time to dig into them. We keep a few, and in the end I find myself wondering what was in the others.”
Campaign, content & adaptations
“We produce ten times more adaptations than before… Not easy to make sure they all say the same thing, and say it right.”
Decide
Creative selection & choice of territory
“Choosing is part of my job, and I enjoy it. What I’d like is to do it having seen more widely, not just more quickly.”
Costs & resources
“I need to streamline without losing any creative quality. I’m looking for a way to do it.”
Framework & governance of creative AI
“My teams have taken hold of AI, and they were right to. Now I’d like to give them a framework worthy of what’s most precious about the brand.”
They trust us
Consumer goods
- Adidas
- Beiersdorf
- Bel
- Bic
- Cérélia
- Garnier
- Gemey Maybelline
- Goûters Magiques
- Heineken
- La Laitière
- Lactalis
- Lascad
- L'Oréal
- L'Oréal Paris
- Lustucru
- Materne
- Mont Blanc
- Nestlé
- Nutrition & Santé
- Orange
- Panzani
- Pernod Ricard
- Petit Navire
- Photobox
- Président
- Samsung
- Sodebo
- Stanhome
- Sveltesse
- Urgo
Premium brands
- ACM
- Aigle
- Biocodex
- Clarins
- Coty
- Diesel
- Inneov
- Kiehl's
- La Roche-Posay
- Lacoste
- Lancaster
- L'Oréal Professionnel
- Matrix
- Roger & Gallet
- Sanoflore
- Sephora
- Shiseido
- SkinCeuticals
- The Body Shop
- Vichy
- Yves Rocher
Luxury
- Bulgari
- Burberry
- Chanel
- Dior
- Giorgio Armani
- Guerlain
- Hermès
- Lancôme
- LVMH
- Smalto
- Vacheron Constantin
- Van Cleef & Arpels
- Yves Saint Laurent
Services
- Adecco
- AXA
- BNP Paribas
- Crédit Agricole
- Elior Services
- Eole
- Henner
- L'AVEA
- Malakoff Médéric
- Saretec
- SNCF
Industry
- Bouygues
- Firmenich
- Fives
- Gemalto
- Geodis
- IFF
- Janssen
- Legris Industries
- MetroLab
- PSA
- Saria
- Solina
- Takasago
- TDF
- Tetra Pak
- Trèves
- Valeo
- Zentis
Latest from the Agora
Augmented consumer centricity
L’insight vivant : ce qui se joue après l’étude
Troisième épisode de la série « Quali & IA » : transmettre. Des personas avec lesquels les équipes dialoguent, et un qualitativiste synthétique qui répond encore des semaines après la restitution.
Read the article (in French) →Going further
AI is no longer one tool among others: it changes the way marketing and innovation roles are practised. The real break is not its computing power, it is its ability to hold a dialogue with human intuition.
With iasagora, AI does not replace your teams. It explores, proposes, stimulates, reformulates. Your teams keep what matters: intention, intuition, and the judgement of what makes sense.
Daring the sensitive to create impact: this conviction has driven us for twenty years. In the age of AI agents, it does not change. It takes a different form, so that teams can innovate faster, better and more often.
Let’s talk about your challenges.
A conversation, not a form that vanishes into the void.