Team
Four complementary areas of expertise: sensitive, creative, technical and methodological. And the same team with you from the first brief to the handover to your own people.
Founding partner · Product owner
Agile and sensitive innovation
Expert in applied creative innovation and a pioneer of digital in France. For more than twenty years he has helped companies structure their innovation processes. Founder of iasagora, co-founder of the IA Innovation Club.
Partner · Generative AI project lead
Design thinking, digital maker
Designs the collaborative tools and digital prototypes. Leads generative AI projects, from mock-up to immersive customer experience.
Partner · Project director
Creative, agile and empathetic innovation
Consultant, facilitator and trainer: she leads the explorations, the workshops and the training. She makes sure everyone is heard and engaged.
Partner · Voice of users
Qualitative research and strategy
A qualitative researcher for more than twenty years, she carries the voice of consumers into brand and product strategy and development.
The creative studio
Digital creation in the service of the imagination
The creative studio co-created by iasagora, specialising in visual, interactive and agent-driven content production. Based in Paris and specialising in real-time 3D, Lore & Lumière brings together talent from film, marketing, engineering and video games. Together they create high-quality assets, one-of-a-kind environments and bespoke tools for brands with strong imaginative worlds and exceptional craft.
Making the worlds of exceptional houses visible, explorable and transmissible across every digital medium: that is the studio’s purpose.
lore-et-lumiere.studio →Partner
An academic anchor for hybrid creativity
A partnership with UMR LaPEA and the Fondation Université Paris Cité, led with Todd Lubart and his team, bringing creativity research together with our field practice.
A co-organised study day on the interweaving of creativity, innovation and AI: the work of Florent Vinchon and Todd Lubart showed that AI produces in quantity, but that deep originality remains on the side of human intention.
The IA Innovation Club sessions are designed and co-hosted by Guy Aznar, the LaPEA team and ours.
ia-innovation.club →From the Agora
All of the Agora →Augmented consumer centricity
Troisième épisode de la série « Quali & IA » : transmettre. Des personas avec lesquels les équipes dialoguent, et un qualitativiste synthétique qui répond encore des semaines après la restitution.
Read the article →Augmented consumer centricity
Deuxième épisode de la série « études qualitatives et IA » : le recueil. Faire exister une analogie en direct, et relancer les travaux asynchrones sans jamais remplacer l’interviewer.
Read the article →AI and creative innovation
Aucune rentrée ne m'avait fait cet effet-là : je ne conçois plus comme il y a un an. Coupables ou bienfaiteurs, les agents orchestrés et leurs connecteurs avec le reste du monde.
Read the article →
