Our positioning
Twenty years of creativity. Four years of integrated AI. One intent : your teams set the course with their intuition. The agents produce, with their power to inspire and their speed.
The pivot
Yesterday
Transformations built on stances and techniques that could take a long time to acquire.
Internal creative groups increasingly hard to mobilise over long stretches of time.
Creative work, project after project, for the duration of an assignment.
Tomorrow
A lasting capability, installed within your organisation.
A living brand reference system: your codes, your tone, your red lines, brought together so that every idea grows within your DNA.
Your role-specific agents available to the whole team, concepts articulated quickly, to sense, design and decide continuously.
Your internal history and your external market watch, finally put to use.
The three augmented capabilities
Sense
Your teams have their intuitions. Your bespoke agents detect and synthesize signals continuously. To grasp what matters, at the right tempo.
Design
Your teams carry the vision. Your bespoke agents multiply the angles. For concepts that are both true and bold.
Decide
Your teams arbitrate. Your bespoke agents illuminate the options and weigh the scenarios. To combine speed with depth of judgment.
Three principles
We start from your brand DNA, from what your teams do today, and from what they dream of doing tomorrow.
Building familiarity is not an optional module. Every project includes supporting the teams: understanding, practising, making it their own.
Your agents execute. Your teams steer, select, decide. The decision is human.
What sets us apart
An architect of hybrid innovation, humans and AI, who installs a capability that stays with you.
Further reading
AI explores without limit, the human recognises what rings true.
From that meeting comes your next way of innovating.
Yesterday
If you have worked with us before, you knew us as an innovation consultancy: transformations, workshops, training, creative work, project after project.
The shift
The rise of AI and agents calls for a deep rethink of how we innovate, collaborate and reinvent ourselves.
Today
We install a lasting capability within your organisation: a living brand reference system, agents trained in your professions, concepts articulated fast — to sense, think, design and decide continuously, not just for the length of an assignment.
Our signature
We rely on the generative power of the models, and on the sensitive orchestration we instil in them: twenty years of creative techniques that favour the detour through the imagination. A wide diversity of ideas first, then the gems that will become high-impact concepts.
From the Agora
All of the Agora →AI and creative innovation
Aucune rentrée ne m'avait fait cet effet-là : je ne conçois plus comme il y a un an. Coupables ou bienfaiteurs, les agents orchestrés et leurs connecteurs avec le reste du monde.
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Merci d’avoir été là 🙏Jeudi 25 juin, nous lancions la toute première session de l’IA . Innovation Club à Paris, au 6 rue des Écoles. Et franchement… on n’aurait pas…
Read the article →AI and creative innovation
Je suis ravi de partager ce texte, fruit d’un travail de collaboration avec guy Aznar, expert en créativité. C’est un texte fondateur, posant le cadre de travaux de…
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