Our positioning
Twenty years of creativity. Four years of integrated AI. One intent: your teams set the course with their intuition. The agents produce, with their power to inspire and their speed.
The pivot
Yesterday
Transformations built on stances and techniques that could take a long time to acquire.
Internal creative groups increasingly hard to mobilise over long stretches of time.
Creative work, project after project, that stops when the project ends.
Tomorrow
A lasting capability, embedded in your organisation.
Living brand guidelines: your codes, your tone, your red lines, brought together so that every idea grows within your DNA.
Your role-specific agents available to the whole team, concepts articulated quickly, to sense, design and decide continuously.
Your internal history and your external market watch, finally put to use.
The three augmented capabilities
Sense
Your teams have their intuitions. Your bespoke agents detect and synthesise signals continuously. To grasp what matters, at the right tempo.
Design
Your teams carry the vision. Your bespoke agents multiply the angles. For concepts that are both relevant and bold.
Decide
Your teams arbitrate. Your bespoke agents illuminate the options and weigh the scenarios. To combine speed with depth of judgement.
Three principles
We start from your brand DNA, from what your teams do today, and from what they dream of doing tomorrow.
Upskilling your teams is not an optional extra. Every project includes supporting the teams: understanding, practising, making it their own.
Your agents execute. Your teams steer, select, decide. The decision is human.
What sets us apart
Architects of hybrid innovation, humans and AI, building a capability that stays with you.
Going further
AI explores without limit, the human recognises what rings true.
From that meeting comes your next way of innovating.
Yesterday
If you have worked with us before, you knew us as an innovation consultancy: transformations, workshops, training, creative work, project after project.
The shift
The rise of AI and agents calls for a deep rethink of how we innovate, collaborate and reinvent ourselves.
Today
We embed a lasting capability in your organisation: living brand guidelines, agents trained in how your teams actually work, concepts articulated fast, to sense, think, design and decide continuously, not just for the length of a project.
Our signature
We rely on the generative power of the models, and on the sensitive orchestration we instil in them: twenty years of creative techniques that favour the detour through the imagination. A wide diversity of ideas first, then the gems that will become high-impact concepts.
From the Agora
All of the Agora →AI and creative innovation
4 patates, 3 protocoles, 12 concepts : humains, IA seule ou hybride. À chaud, l'IA formule mieux, nourrie de nos mots elle gagne en cœur, mais il reste aux humains un petit quelque chose.
Read the article (in French) →AI and creative innovation
Si l’IA trouvait les idées à notre place, on gagnerait du temps, mais on perdrait la jubilation créative. Plutôt que de lui demander d’innover à votre place, on lui apprend à explorer avec vous.
Read the article (in French) →AI and creative innovation
Léon Monet fabriquait des pigments, Claude Monet peignait. Le « vert Monet » a été moqué, puis il a aidé à installer l'impressionnisme. L'outil ne remplace pas le regard.
Read the article (in French) →
