AND INSPIRATIONAL EXPLORATION MISSIONS ENHANCED BY AI
We connect teams to customers’ expectations and needs (their dreams, desires, paradoxes, pain points, etc.) by combining attentive listening on the ground with analysis enhanced by generative AI.
Deeper consumer insights, enhanced personas, faster identification of opportunities for innovation, renewal, and activation, and more nuanced feedback.
AI to explore more broadly. Sensitive intelligence to interpret what really matters.
“The combination of design thinking and iasagora is like a high-speed train: we go fast, we go far, and we reach our destination… all with a trusted team that supports us every step of the way!
We work on all the elements in synergy: the insights, the brand universe, the organizational structure, the packaging…”
O.B. – CMI Pernod-Ricard
The areas in which we can assist you:
- Exploring a target audience, a category, a use case, or a brand’s perception… by combining different methodologies (qualitative, ethnographic, semiotic, AI-enhanced), to move beyond industry biases and understand customers on a deeper level than what they say: their feelings, their deepest desires, their cognitive dissonances….
- Identify motivations and actionable insights through a nuanced and empathetic analysis of the comments and nonverbal cues gathered, enhanced by AI to provide operational context.
- Identify and evaluate avenues for innovation through AI-enhanced mapping of opportunity areas, combining weak market signals, unmet expectations, and emerging markets, interpreted through the brand’s intuitive insight.
- Identify, test, prioritize, and optimize positioning, concepts, and mixes by rapidly prototyping using generative AI, and by evaluating each idea with a keen sense of what is appropriate, consistent, and promising for the brand.
“A project that brought a lot of fun, joy, and commitment thanks to iasagora… This is a strength I haven’t seen in any other consulting firm: this ability to get everyone on board, to nurture the project, to foster genuine commitment from everyone, and to provide us with truly refined, spot-on, and well-crafted proposals!”
F.D. – CMI Lactalis Group
The exploration and inspiration missions we undertake are deeply empathetic and enhanced by generative AI:
- When it comes to consumers, because we go beyond mere statements and explore their feelings, experiences, and deep-seated desires in all their dimensions, subtleties, and paradoxes. Our nuanced approach, rooted in qualitative, ethnographic, and semiotic expertise, allows us to uncover key insights through dreams and fertile tensions. Generative AI amplifies this exploration: additional social listening, verbatim extraction, and the detection of emerging patterns—allowing us to see further without losing the human depth.
AI explores and combines. Sensitive intelligence recognizes what is right. - For the teams to whom we share the results, to foster rational and emotional buy-in and help them apply the insights to their work. Our deliverables are designed to be dynamic and actionable: augmented opportunity maps, enriched narrative summaries, and fully realized personas…
Because to work effectively with a target, it’s important not only to know it but also to learn to feel it.
“A truly insightful study on a particularly intimate subject… Je ne sais pas comment nous aurions pu avoir des learnings aussi authentiques et profonds sans cette étude.
“Beyond just being a source of innovation, it nourishes us and gives new meaning to our work.”
A.P. – Director of International Marketing, L’Oréal Group
A FEW EXAMPLES OF OUR WORK...
Croustipate
Finding the right positioning and the right mix for an innovation based on disruptive technology
Vichy
To address a taboo and largely unexplored subject with accuracy, impact, and sensitivity
“Working collaboratively on personas allowed us to connect more closely with our consumers, to humanize them, and to better understand the differences between various profiles; doing this with the iasagora team was an enriching and energizing experience!”
N.M. – Director of Innovation, Goûters Magiques
The areas of expertise we can draw upon—and that we love to combine:
Explore & Understand the Terrain
- AI-enhanced qualitative research: interviews, focus groups, and in-depth analyses spanning several days or weeks
- AI-Enhanced Ethnography: Sensitive Observation of Real-Life Experiences, Enriched by the Detection of Behavioral Patterns
- Semiotics & Cultural Analysis: Decoding Codes, Imaginaries, and Emerging Signals
- Expert interviews & AI-enhanced desk research: market monitoring, weak signals, market insights… to capitalize on all the knowledge already available
Design & Prototype
- Concept Profiling & Augmented Evaluation: Rapid Qualification of Leads with the Support of Generative AI
- Sensory prototyping (mood boards, rough sketches, prototypes): to see, feel, and decide faster
- Co-design & Consumers Connect: Empathetic co-creation with target audiences, incorporating AI tools to enhance real-time exploration
Embody & Activate
- AI-enhanced personas: vivid, embodied, and reflecting the desires, tensions, and paradoxes of the target audience
- AI-Enhanced User Journey & Story Mapping: For In-Depth and Accurate Experience Mapping
- Collective Intelligence Workshops: To Share Insights with Teams and Foster Both Emotional and Rational Buy-In
Sharing Live Deliverables
- AI-Enhanced Interactive Documents
- Augmented Opportunity Maps: Territorial Mapping, Weak Signals, and Prioritized Innovation Areas
- AI-Accelerated Narrative Summaries: Deliverables You Can Read, Feel, and Act On