MISSIONS OF EXPLORATION
AND INSPIRATION

To connect teams with the expectations, dreams and desires of target audiences, and to map out opportunities for innovation, renovation, activation…

“Quali meshed with design thinking with iasagora is like a super TGV: we go fast, we go far, and we arrive at our destination… all with a trusted crew that accompanies us from start to finish!
We work on all the elements in synergy: insights, universe, organo, pack…”

O.B. – CMI Pernod-Ricard

The challenges we can help you address :

– Exploration of a target, a category, a usage, the perception of a brand
– Identification of motivations and insights
– Detection and evaluation of areas of opportunity
– Emergence, experimentation, prioritization and maximization of positioning, concepts and mixes

“A project that generated a lot of pleasure, joy and commitment thanks to iasagora… This is a point of strength that I haven’t seen in any other support: this ability to get on board, to nurture the project, to encourage real commitment from everyone, to bring us really fine, fair and well-storytelling proposals!”

F.D. – CMI Lactalis Group

Our missions of exploration and inspiration are deeply empathetic:

– With consumers, because we go beyond the declarative and explore their feelings and experiences, to understand them in depth in all their dimensions, subtleties and possible paradoxes… Our sensitive approach enables us to track down key insights through dreams and cognitive dissonance.

– And with regard to the teams to whom we pass on the results, on the other hand, to encourage rational and emotional appropriation, as well as projection into action. Because to work well on a target, it’s invaluable to learn to understand it…

“A truly insightful study on a particularly intimate subject…. I don’t know how we could have had such authentic and profound learnings without this study.
Over and above our innovation pipe, it nourishes us and gives meaning back to our profession”.

A.P. – International Marketing Director, L’Oréal Group

The expertise we can mobilize (and we love hybridizing!):

– Qualitative, ethno and semio studies
– Expert interviews
– Desk research
– Concept profiling
– Prototyping (moodboards, roughs…)
– Co-design
– Consumers connect
– Creative personae
– User journey and story mapping
– Collective intelligence workshops with in-house teams

“Working collaboratively on personae allowed us to get closer to our consumers, to humanize them and to better feel the differences between several profiles; doing so with the iasagora team was a source of richness and energy!”

N.M. – Innovation Director, Goûters Magiques